How can you have beauty without sustainability?
Interview with Co-Writer Jorge Blanco and Co-writer, Director, Producer Alessandro Soetje
Congratulations! Why did you make your film?
About four years ago, I approached Alessandro Soetje to ask if he was interested in shooting a documentary about Davines, an Italian sustainable beauty company in the world of hairdressing and aesthetics. My vision was to make a feature documentary, designed not to sell a brand or a product, but to explain Davines’ philosophy, using real stories, images and testimonies.
Imagine I’m a member of the audience. Why should I watch this film?
Tomorrow and The Butterfly is a feature-length documentary filmed in six vignettes that tells stories of sustainability, beauty and diversity around the world that converge with Davines Chairman Davide Bollati's vision of business and brand ethos. The audience goes on a journey from Parma to Tuscany to Cambodia to Portland, Oregon and through these true stories, we find a common thread in the episodes and their characters’ independent, yet collective belief, that something truly beautiful and good is possible.
How do personal and universal themes work in your film?
The film covers some of the most relevant topics and issues of our time – sustainability, human trafficking, women's empowerment.
What type of feedback have you received so far?
Tomorrow and The Butterfly was first unveiled in May in Reykjavik, Iceland, where The Davines Group held its annual conference, the World Wide Hair Tour 2019. The screening was a major success, extremely well received, garnering many accolades. So much so, that the company’s beauty distributors from all around the globe will be holding special private screening events for their clients and partners. Events are planned throughout Q4 2019 in major cities around the globe.
Has the feedback surprised or challenged your point of view?
No, we are very pleased with the feedback we have received to date.
What are you looking to achieve by having your film more visible on www.wearemovingstories.com?
We are hoping to raise awareness around the film to attract sales agents, film festival directors and distributors, while also inspiring our brand’s community and partners.
Who do you need to come on board (producers, sales agents, buyers, distributors, film festival directors, journalists) to amplify this film’s message?
All of the above.
What type of impact and/or reception would you like this film to have?
I hope this film shows that the relationship between beauty and sustainability is a deep one, worthy of serious consideration and capable of improving people’s lives around the world.
What’s a key question that will help spark a debate or begin a conversation about this film?
The film places the spotlight on some of the most important issues faced by the citizens of our world today - sustainability, women's rights and empowerment, and global human rights abuses.
What other projects are the key creatives developing or working on now?
At the moment, we are focusing on Tomorrow and The Butterfly, and presenting the film to our partners around the globe in NY, LA, Amsterdam, Berlin, London, Mexico City, Moscow, Seattle, Toronto, and several cities in Italy, as well as presenting our film on the festival circuit.
Interview: August 2019
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Tomorrow and The Butterfly
How can you have beauty without sustainability?
Director: Alessandro Soetje
Producer: Alessandro Soetje
Co- Writers: Jorge Blanco, Alessandro Soetje
About the writer, director and producer:
Born in Bologna in 1970, ALESSANDRO SOETJE is an award-winning director and cinematographer based in Milan. In 1998, his documentary Bambini d’Africa was awarded the Giglio d’Argento at the Valdarno Film Festival, the FEDIC prize at the Montecatini Film Festival and an award at the African Film Festival. With the campaign Aware Migrants, for which he conducted 50 interviews with migrants and four short documentaries, he won the 30th International Grand Prix Advertising Strategies.
Jorge Blanco has served as Creative Director North America for Davines, a global luxury beauty company based in Parma, Italy, since 2003. His entrepreneurial spirit and background experience ranges from magazine journalism to creative direction to merchandising and space design. He also served as brand copywriter for Starwood Hotels & Resorts Worldwide, and is the co-founder of Planet Magazine. Blanco holds a master’s degree in Latin American literature from Columbia University and a bachelor of arts in comparative literature from Indiana University, Bloomington.
Key cast: Davide Bollati, Matteo Thun, Maria Vittoria Mangiarotti, Vincent Stanley, Stefania Bollati, Cristina Pellizzari, Lamberto Tosi, Cristina Ronchiedi, Gianni Bollati, Silvana Bollati, Paolo Braguzzi, Matthew Fairfax, Timea Katona, Srey Mom Sao, Sok Vanndy, Brianne Chappel, Chelsey Pickthorn, Jocelyn Simone, Miriam Thom, Margherita Nicoli, Paolo Goi
Looking for: distributors, film festival directors, sales agents, journalists
Hashtags used: #davines #sustainablebeauty #tomorrowandthebutterfly #documentaryfilm #socialissues
Made in association with: Davines
Funders: Made with generous support of Davines
Where can I watch it next and in the coming month? Tomorrow and The Butterfly is currently on the festival circuit, and is having screenings in major world cities beginning in September 2019.