Logline: 84-year-old Foxy Grammy lives life the only way she knows how: sippin’ champagne, throwin’ dice, and bouncin’ through the hood in her purple low rider.

Length: 3 min

Director: Eric McCoy

Producer: Justus Meyer, Aaron Johnson, Marley Waters, Kwasi Asari

Writer: Eric McCoy, Aaron Johnson, Devin Kirtz

About the writer, director and producer:

Eric McCoy is an award-winning director, responsible for creating more than 75 short films, commercials, and music videos in the last four years.

Key cast: Sylvia Klebe, Devin Kirtz, Marley Waters

Looking for (producers, sales agents, buyers, distributors, film festival directors, journalists): record labels

Funders: Independent

Where can I watch it at Dances With Films or in the next month? Friday 6/3 at 2:45 at the Chinese Theater in Hollywood.

Congratulations! Why did you make your music video?

Thank you! "My Day" is a rejection of all the misogynistic cliches we're so accustomed to seeing in pop culture today. With all the stereotypical instances of young attractive women seemingly being presented to beckoned calling of (often) older men, we thought we'd turn this trope on its head. As male media-makers "My Day" became a challenge to ourselves to defy the common understanding of age and gender in the 21st Century.

How did you approach the singer to become involved in the music video?

The whole concept came about fairly organically. Devin Kirtz and I were introduced by a mutual friend, and began brainstorming around concepts immediately. We wanted to show that anyone could have the industry-standard of an “epic day,” and what better way to exemplify it than by casting an elderly woman?! Devin’s actual grandmother, Sylvia, agreed to take on the role and was a natural in the first five minutes of filming. (Yes, she's actually relaxing in a kiddie-pool, her actual license plate is FXY GRMMY, and she's 84 years young!)

Could you discuss the technical considerations behind this music video?

The main elements at play here related to storytelling in slow motion. We wanted to make Sylvia the “Rick Ross” of the retirement home. This meant we had to think about scenes in terms of image sequences, and not reveals or actions (because the camera would play back so slowly.)

How have the script for the music video evolved over the course of their development and production?

The main evolution came once we realized that we had more ideas than time to show them in. We sat down and began timing out each scene, to make sure we didn’t end up filming something we couldn’t use. This was hard, because there were so many ideas that had to be reserved for Foxy Grammy Pt. 2 (i.e. she wins at breakdancing!? Coming soon...

What type of feedback have you received so far?

The feedback has been overwhelming! A behind-the-scenes photo of Foxy Grammy went viral to the tune of 35 million views earlier this year. Perez Hilton did a feature on us as well and asked Devin to come in to his studios for an acoustic concert! It’s incredible to see what happens when an idea catches fire, and people (beyond mom) get excited for your work!

Has the feedback surprised or challenged your point of view?

It reinforced a rule we were told a few months ago by a friend at BuzzFeed: women run the internet. (98% of all Facebook shares are made by women.) Your message better speak to the female audience, or at a minimum consider it with balanced taste, if you want any chance at reaching people beyond your Facebook wall.

What are you looking to achieve by having your music video more visible on www.wearemovingstories.com?

Our hope would be to start a rigorous dialogue about the value pop culture places on youth, with a goal of opening perspectives across gender lines. There’s no reason we shouldn’t have just as many films starring women as men. We’ve got a long way to go, but hopefully we can open minds to the possibility (in our own small way.)

Who do you need to come on board (producers, sales agents, buyers, distributors, film festival directors, journalists) to amplify this music video’s message?

In a perfect world, I would love to see Devin Kirtz receive a record deal out of this. He’s an incredibly talented artist and writer, who is fearless when it comes to exploring unconventional concepts.

What type of impact and/or reception would you like this music video to have?

The goal is to make people laugh, but also make people think. If I consider how progressive the music industry has become in the last few years, I can’t help but have optimism for the next wave of artists taking on social injustices. My hopes is that this music video shows audiences that they don’t have to accept the degrading cultural norms of the 90s that my generation had to go through.

What are the key creatives developing or working on now?

I’m currently writing a feature comedy with my writing partner, Justus Meyer, and Devin is in the studio hard at work on the next album! Can’t wait to share them with you!